Who am I?
Hello, my name is Laura Merchant. I am a freelance creative designer and illustrator with a Masters in Theology, currently residing in Lexington, KY.
As a designer, I strive to communicate ideas and vision in a clear, creative and thoughtful manner. My mission is to design professional and unique solutions that accomplish the purpose of the client or employer. I am a lifelong learner and therefore am always growing my skills as a designer.
My graphic design journey started while I was in high school in my business tech lab, then I went on to college at Indiana Wesleyan University. There, I double majored and graduated in May 2007 with a bachelor degree in both Computer Graphics and Illustration. The summer before my senior year, I was awarded a student residency at the South Bend Regional Museum of Art which included a museum show throughout the spring and summer. After graduation I got a unique and exciting opportunity to travel on an art enrichment trip to China for photography. You can check out those images here. I also provide photography services.
After graduation, I was offered a job as in-house graphic designer at Pentecostal Publishing House, where I worked for 7 years. This job gave me experience in design, printing, publishing, marketing, and art direction. I transitioned into working as a Sr. Graphic Designer for Go Vertical Creative. There I expanded my skills in website design and creative direction. Since, I have made the leap into full-time freelance as Merchant Design. I very much look forward to the next chapter in my career. In addition, I joined the AIGA St. Louis Board as the Mentorship co-chair (before relocating to Lexington, KY where I am now a member of AIGA Louisville) and AAF Lexington programs committee. I continue to expand my skills by pursuing ongoing educational opportunities in web design and design software techniques as well as the fine arts. I have taken additional courses in web design, advanced applications of InDesign, CSS and XHTML, as well as social media strategy. I also enjoy reading books, online tutorials and blogs.
In addition to design school, I attended Urshan Graduate School of Theology from 2007-2010 and graduated with a Master in Theological Studies. While unrelated to my career, this endeavor shows my perseverance and has enriched both my life and work.
- 2003 – 2007 Computer Graphics, B.S., Illustration, B.S.— Indiana Wesleyan University
- 2007 – 2010 Masters of Theological Studies, M.T.S.—UGST
- 2013 – Social Media Strategist Certification—SMMU
- Branding and Identity Development – Logo development, visual standards
- Website Design and Digital Graphics
- Illustration and Drawing
- Typography and Lettering
- Editorial and Print Design
View or download my full resume MY RESUME
Member of the American Advertising Federation.