Blogging for Business
For the past few months, I have been taking courses which I purchased online through Social Media Marketing University. I’ve completed courses on Advanced Facebook marketing and techniques, Advanced LinkedIn, Advanced Twitter for Business, and Video Marketing. I have recently started “Business Blogging” and am learning quite a bit. Many blogging techniques are common sense and you may or may not already know, however I am going to share a few things that I have discovered to be important:
- The best blogging tool out there is Self-Hosted WordPress, but there are many other options available such as Typepad or WordPress.com (there are many others as well).
- Obviously, on a blog you need to share content that is interesting to your readers, whether it be a business blog or personal blog. On a business blog, it is important each article support your branding. And it is ok to add a personal anecdote now and then to relate to your customers, but be careful not to post your dirty laundry on the internet – that is not attractive to customers.
- SEO – while I am familiar and comfortable with SEO, there are tricks and tips that are helping me to do better! Such as Google preferring websites with a constant stream of fresh content. Meaning blogs and websites need to be updated often or they will fall back in the results.
- Google favors sites with multimedia. I need to include video – which can be self hosted or hosted on Youtube.
- Keyword density is really not that crucial (meaning repeating your keyword everywhere is not important as long as they are there).
- A keyword is a word or phrase that your client uses to articulate the problem they have and your solution. What are they actually typing into search engines? You can use Google Analytics to determine keywords.
- If you have a blog that is separate from your main website domain (sub-domain), can damage your SEO. It is better to include it as a subdirectory. (for example: blog.domain.com hurts SEO while domain.com/blog works much better)
- If using WordPress, make sure you use friendly or simple permalinks instead of post-id links.
Well that will be all for today, but stay tuned! I will post more ideas and tips for blogging for business in the near future. Follow me on twitter, to see graphics, articles, and tutorials that I find about design and social media.