Mediocrity in Design
Article title in print magazine, by Steven Heller
Excellent article in Print magazine today. If you don’t subscribe to Print, as a designer you really should!
“There is a role for mediocrity in graphic design. It’s a baseline that designers should strive to rise above. … Joseph Heller: ‘Some designers are born mediocre, some designers achieve mediocrity and some designers have mediocrity thrust on them. Designers invariably work with clients who do the thrusting.’ Yet the trick is not to become complicit; avoid the traps that result in mediocrity. … Make sure your output doesn’t look like a computer did it, even if you did it on a computer. Use mediocrity to fight mediocrity. And let that be a call to arms.”
Just excellent. This is why I strive to do better and always strive to improve. You always want to be the designer that is striving for excellence, and that is what a client needs to look for – not just an “adequate” design but a “great” one. A real designer will be able to communicate effectively, creatively and uniquely on your projects.